Mango on Main
A conceptual brand refresh for a local Thai restaurant known for its bright flavors and welcoming atmosphere, exploring how bold color, friendly typography, and a unified identity system could bring the brand's personality to life.
Category
Identity & Concept
Client
Personal / Concept
Date
A local brand, reimagined
This was one of my first large-scale branding projects, completed as part of my college coursework, and honestly one of my favorites. Mango on Main, a local Thai restaurant with a bright personality and a welcoming atmosphere, felt like the right subject. A brand with character that deserved a visual identity to match.
The project covered the full identity system. Logo design, color palette, typography, packaging, and environmental applications, all built around bold color and the kind of visual energy that makes a brand feel alive. The challenge was carrying that energy consistently across every format, from a takeout bag to a storefront sign to a menu.
Color, energy, and fun
This project was a jumping off point into mockups and an early discovery of something I genuinely enjoy. Concepting what a brand could look like in practical application, from a takeout bag to a storefront at night, is fun.
Breaking down the color system, lining out logo variations, building out how an identity lives in the world. That structured creative thinking from the ground up is what this project is really about. The vibrancy of it, the bold colors and gradients, reflects how I approach design when I'm playing with full creative freedom.
