Hi, I'm Rachel Ermshar.
Brand and marketing designer with 5+ years of experience turning complex ideas into clear, cohesive visual systems — across print, digital, and everything in between.
A designer who thinks like a marketer.
Every project is solving something. I want to know what. Strategy and creativity aren't separate skills for me — I build visual systems that are both beautiful and functional across teams, channels, and real production environments. From brand identity to fleet graphics to customer lifecycle programs, the format changes, but the intention doesn’t.
Design grounded in understanding.
Good design starts with curiosity. I ask a lot of questions before I begin — because when you understand the problem, the solution tends to follow. Who a brand is, what it needs to say, and who it's saying it to — form follows function.
Built for collaboration.
Most of my experience has been in fast-moving in-house environments where adaptability matters just as much as aesthetics. I’ve worked alongside executives, engineers, field staff, and vendors — sometimes all in the same week — translating between what a team needs internally and what an audience will connect with. That kind of collaboration has shaped how I design.
My featured work